Packaging That Follows the Logic of the Brand
Av Hookah is a hookah accessories brand with a visual identity built around clean, deliberate linework. The packaging brief was straightforward: extend the brand's visual language into the physical product without losing the coherence of the system.
I served as Art Director on this project, leading the packaging design for two product lines — the Av Slim and the Av Lux. The solution was to bring the logo's characteristic lines directly into the structural format of the box, using them to define the window cutout. A single design system, adapted to two distinct SKUs, with enough visual consistency to read as a family on shelf.
The result is packaging that feels like part of the brand rather than a separate exercise — coherent, intentional, and built to work across both product variants.
Client: Av Hookah · 2019–2020
Role: Art Director / Brand Designer
