A Financial Brand Built Around People, Not Products
Allied Wealth Planners isn't a typical financial advisory firm. Their business is built around one principle: real relationships first. No corporate quotas, no product pushing, just honest advice, transparent planning, and one advisor who sees the full picture.
The brief was to build an identity that communicates exactly that. Professional and credible, but personal in a way that most firms in the category aren't.
The visual direction trades financial sector conventions for clarity: clean typography, a confident palette, and a mark with real intention behind it.
The client wanted something unmistakably American. We worked with red, white, and blue approached with care rather than convention. The symbol was built from the letter "A" and shaped to evoke the silhouette of an eagle: an icon tied to freedom, protection, and the idea of someone genuinely looking out for what matters to you. It's bold, readable at any scale, and carries the right weight for a firm asking clients to trust them with their financial future.
The result is a brand that feels like Allied Wealth Planners actually is approachable, direct, and on your side.
Client: Allied Wealth Planners · Agency: BrandDog · Cleveland, OH · 2025
Role: Brand Designer / Art Director
