A Weekly Promotion With a Visual Concept Behind It
Stay Tuned is a recurring promotional campaign for Café du Coin — a weekly offer featuring a different drink at a fixed price, designed to build anticipation and drive regular engagement on social media.
I led the art direction on this project, responsible for the full concept and visual execution. The campaign name offered a creative opportunity: "Stay Tuned" carries a double meaning that connects directly to coffee — stay tuned, stay alert, stay awake. The layout was built around that wordplay, visually connecting the coffee product to the idea of attention and alertness embedded in the campaign's name.
The result is a campaign with a clear concept driving the design — not just a promotional template, but a visual idea that reinforces the brand every time it runs.
Client: Café du Coin · January 2018
Role: Art Director / Brand Designer
