Zeus Power Supply operates in a high-stakes B2B space, electrical infrastructure, global supply chains, procurement teams who need confidence before they commit. The brief was direct: position Zeus as the most credible, reliable option in the category.
The color palette was retained and sharpened. A new typeface was selected with intention, modern and industrial, while also communicating the reliability you want in a long-term supplier. Custom letterforms in the Z and E of the wordmark brought more presence and distinctiveness to the mark.
The icon was the most considered part of the project. At first read, it references a lightning bolt, direct and appropriate for the electrical sector. Look more carefully, and it resolves into the silhouette of a transformer. That kind of layered meaning doesn't announce itself, but it rewards attention, which is exactly the right register for a B2B brand earning trust over time.
The result is an identity built for the context Zeus operates in: precise, credible, and easy to trust.
Client: Zeus Power Supply · Agency: HeyNow! · Cleveland, OH · 2024
Role: Art Director / Brand Designer
