Iām a Senior Brand Designer and Art Director with 16 years of experience creating identities for organizations that are growing, changing, or ready to be seen differently.
My work covers the full visual identity process, from early concepts and logo design to typography, color, art direction, and the systems that keep a brand consistent in everyday use. I enjoy finding the central idea behind a project and turning it into a visual direction that feels clear, distinctive, and true to the organization.
I currently work at BrandDog, a Cleveland-based agency, where I lead brand design projects for U.S. clients in finance, healthcare, technology, real estate, and professional services. Before that, I worked as an Art Director in agencies and technology companies in Brazil, while also collaborating independently with clients and teams in other countries.
Generative AI is part of my process when it adds something useful. I use it to explore concepts, develop imagery, create motion, and support production. I see it as another creative tool, not a replacement for judgment, craft, or a strong idea.
I believe a good identity should do more than look polished at launch. It should be recognizable, practical to use, and strong enough to keep working as the organization evolves.