A Craft Brand With a Visual Identity to Match
Woodmaker is a brand in the woodworking and craftsmanship space — a category where authenticity, skill, and material quality are the core values. The visual identity needed to reflect all of that: honest, precise, and built with the same care that goes into the work it represents.
Art direction was a collaboration between myself and Marcelo Trevizan, with copywriting by Nadini Moretto Morais and account management by Danilo Braz.
The visual direction leaned into craft as a concept — not as a decorative cue, but as a structural principle. Every element in the identity was designed with the same intentionality that defines good woodwork: nothing extraneous, nothing arbitrary, everything in service of a coherent whole.
Client: Woodmaker · 2018
Role: Art Director / Brand Designer · Co-direction: Marcelo Trevizan
