Social Media Campaigns for a Hyundai Dealership
Hyundai Vetor is a Hyundai dealership in Brazil. This project covered a series of social media campaigns developed at Enjoy Publicidade, each built around specific product launches and seasonal moments.
I served as Art Director on all three campaigns, responsible for the full visual concept and execution.
The HB20 X launch campaign positioned the car as an adventure vehicle — using the new LED headlights as a visual metaphor, photographed to resemble the eyes of a predator in a forest at night. The teaser/reveal format gave the campaign a clear narrative arc across multiple posts.
The Easter campaign extended an existing Hyundai brand campaign — built around the slogan "feel like a wolf in the skin of a wolf" — into a seasonal greeting for the dealership's customers. The challenge was to stay within the brand's established language while making the post feel specific and timely.
The New Year campaign used a video format to show the dealership's vehicles moving through different environments and seasons — visually communicating adventure, freedom, and the idea of exploring new paths together.
Client: Hyundai Vetor · Agency: Enjoy Publicidade · 2016
Role: Art Director / Brand Designer
