A Veterinary Brand That Takes Itself Seriously
Dogtor is a veterinary clinic brand designed to communicate professional expertise while remaining approachable to pet owners. The challenge in this category is consistent: most brands lean either too clinical or too playful. Dogtor needed to find the balance — credible enough to earn trust, warm enough to feel welcoming.
I led the visual identity as Brand Designer at Roda Gigante, responsible for the full concept and brand application. The creative direction focused on building a mark and visual system that communicate professional care without sacrificing personality — a brand that pet owners feel confident bringing their animals to, and that the team inside feels proud to represent.
Client: Dogtor · Agency: Roda Gigante · March 2020
Role: Art Director / Brand Designer
