Building a Brand for a Community in Motion
Move to Cleveland connects Modern Orthodox Jewish families with life in Cleveland — through food, education, synagogues, sports, and community. The organization helps people picture what it actually means to build a life there, and invites more families to be part of something that's already thriving.
The brand needed to reflect that energy. Warm, optimistic, and human — without losing the credibility to speak to families making a real and meaningful decision.
I worked as Brand Designer under Creative Director Fernando Medeiros at HeyNow Media, leading the visual identity from concept through application. Every decision was anchored to the same set of brand qualities: approachable, connected, optimistic, strong, and genuinely committed to the community it represents.
The result is an identity with real personality — one that feels less like an organization and more like the people behind it.
Client: Move to Cleveland · Agency: HeyNow Media · Cleveland, OH · 2022
Role: Art Director / Brand Designer · Creative Director: Fernando Medeiros
