Jessica Kuhn - Medical Equipment Source

A Brand That Reflects How MES Actually Works

Medical Equipment Source supports histology and pathology labs across the country with expert guidance, reliable equipment, and responsive service. Their certified technicians don't just ship hardware — they consult, install, and stay until everything is running exactly as it should. For labs where precision is non-negotiable, that level of commitment is the real differentiator.

The previous brand wasn't communicating that. The refresh was an opportunity to change it.

I led the full project through BrandDog: visual strategy, logo, typography, color system, and brand guidelines. The direction was precise and professional — appropriate for clinical environments — while retaining enough warmth to reflect the genuine care MES brings to every client relationship.

The result is a brand presence that mirrors how MES operates: expert, dependable, and invested in the outcome.