Extending a Brand Into Its Environment
Café du Coin is a specialty coffee brand with a strong visual identity built around precision and quality. This project focused on extending that identity into a broader range of graphic design applications — printed materials, environmental design, and brand collateral.
I led the art direction, responsible for the concept and execution across all applications. The visual system is organized around a grid structure that references the geometry of a coffee plant and plantation — a connection to origin that reinforces the brand's commitment to quality and traceability.
The result is a set of graphic materials that feel like a natural extension of the brand: coherent, purposeful, and grounded in the same visual logic that runs through the rest of the identity.
Client: Café du Coin · July 2020
Role: Art Director / Brand Designer
