A Personal Brand Built Around Empowerment
Amanda Schumacher is a wellness professional focused on women's well-being and self-esteem. The brand needed to reflect her mission clearly — uplifting, feminine, and grounded in a sense of purpose.
I led the visual identity, responsible for the full concept and execution. The central symbol is a flamingo — chosen for its symbolic meaning as a representation of the rising soul, moving from darkness toward light. It's a mark that carries real intention: delicate enough to feel personal, strong enough to carry the weight of the brand's purpose.
The result is an identity that speaks directly to Amanda's audience — women looking for guidance, encouragement, and a professional they can trust.
Client: Amanda Schumacher · Year: not specified
Role: Brand Designer / Art Director
